Saturday, May 12, 2018

Avalanche: v2

While back ago I meticulously documented the process behind coming up with a commission for a PSA on avalanche safety. Much to my chagrin, it took a while before admitting the initial design was so flawed that it seemed an awful lot of folks were completely missing the point. There's always a continual balancing act on the creative tightrope as far as ensuring you visually communicate the concept versus maintaining your own individual style. Sometimes ego can get in the way of basic editorial insight - as in, nobody gets it. It's easier to blame someone else for your failure to clearly depict an idea in a way that removes as much of the guesswork as possible. Unfortunately there's always going to be a certain segment that you will just never reach. Not just with artistic efforts, but also common sense.

Below is a sample nicked from one of the numerous on-line resources (Colorado) that clearly document the danger in underestimating the potential for a seemingly safe slope to suddenly let go. And here's the information to bookmark on Alaska to bookmark + pass along!

No comments:

Post a Comment